APEX CPR, LLC

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Effective Date: October 22, 2026

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At APEX CPR, LLC ("APEX CPR," "we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us.

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This Privacy Policy explains how we collect, use, store, and disclose information when you visit our website, www.apex-cpr.com, register for CPR or healthcare certification courses, request training services, or communicate with our team.

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By using our website or services, you acknowledge the practices described in this Privacy Policy.

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1. Information We Collect

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We may collect personal information when you interact with our website, register for training, or contact APEX CPR.

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Personal and Contact Information

• First and last name

• Email address

• Phone number

• Mailing or billing address

• Employer or organization name, when applicable

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Course Registration and Certification Information

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• Course selection and registration details

• Scheduled training dates

• Student attendance and completion records

• Certification information and eCard-related records

• Training history and renewal information

• Information needed to administer courses or meet certifying organization requirements

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Payment and Transaction Information

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When registering for a class or purchasing training services, payment information may be processed through third-party payment providers.

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We may receive transaction details such as payment confirmation, purchase amount, billing information, and transaction identifiers.

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Payment card information is handled according to the practices of the payment processor used for the transaction.

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Automatically Collected Information

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When you visit our website, certain technical information may be collected, including:

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• IP address

• Browser and device type

• Pages visited and website interactions

• Referring websites

• Approximate geographic location derived from IP address

• Cookies and similar tracking technologies

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2. How We Use Your Information

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APEX CPR uses personal information for legitimate business and training-related purposes, including:

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• Processing class registrations and payments

• Confirming course dates, times, and locations

• Communicating important class information

• Maintaining attendance and certification records

• Facilitating certification card issuance

• Responding to customer questions and service requests

• Coordinating private and group training

• Providing customer support

• Improving our website and training services

• Sending training reminders and renewal notifications

• Maintaining business records and complying with applicable laws

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We may also send information about upcoming classes, training opportunities, and related services where permitted by law.

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You may request to stop receiving promotional communications at any time.

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3. Sharing Your Personal Information

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APEX CPR does not sell personal information for money.

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We may disclose information to trusted third parties when reasonably necessary to provide our services, including:

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Website and Hosting Providers

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Our website is hosted using Wix, which may process website visitor information and provide tools for website functionality, hosting, analytics, and communication.

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Registration and Payment Providers

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Third-party booking systems and payment processors may receive information needed to manage registrations, payments, refunds, and transaction records.

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Certification Organizations

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When required for course administration and certification, relevant student information may be shared with the American Heart Association or other applicable certifying organizations.

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Service Providers

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We may work with providers that assist with scheduling, email communications, business operations, website maintenance, and record management.

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Legal Requirements

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We may disclose personal information when required by law, legal process, or a valid government request, or when reasonably necessary to protect the rights, safety, and security of our business, students, and others.

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We do not authorize service providers to use personal information for unrelated purposes except as permitted by applicable law and their agreements with us.

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4. Cookies and Website Analytics

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Our website may use cookies and similar technologies to improve functionality, understand website traffic, remember visitor preferences, and support website performance.

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These technologies may be provided by Wix or other third-party services integrated with our website.

Depending on the website's configuration, cookies may include:

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• Essential cookies required for website functionality

• Analytics cookies used to understand visitor activity

• Preference cookies that remember website settings

• Advertising or marketing cookies, if enabled

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Visitors may be able to manage certain cookies through their browser settings or available website privacy controls.

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Disabling some cookies may affect website functionality.

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5. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, misuse, alteration, or disclosure.

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These measures may include secure website connections, access restrictions, and the use of reputable service providers.

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However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

6. Data Retention

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We retain personal information for as long as reasonably necessary to:

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• Provide requested training and certification services

• Maintain student and course records

• Support certification verification

• Fulfill accounting and tax obligations

• Resolve disputes

• Meet applicable legal and regulatory requirements

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Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable recordkeeping requirements.

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When information is no longer reasonably needed, we take appropriate steps to delete, anonymize, or securely dispose of it.

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7. Your Privacy Rights

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Depending on your location and applicable law, you may have the right to:

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• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of eligible personal information

• Request information about how your data is used or disclosed

• Opt out of certain uses or disclosures of personal information

• Withdraw consent where processing is based on consent

• Exercise applicable privacy rights without unlawful discrimination

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California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended, where that law applies to our business and the information involved.

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Certain requests may be subject to identity verification and legal exceptions, including obligations to maintain certification, transaction, or other required records.

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To submit a privacy-related request, contact us at:

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info@apex-cpr.com

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Please include "Privacy Request" in the subject line.

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8. Third-Party Websites and Services

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Our website may contain links to external websites, training platforms, registration systems, payment services, and certification organizations.

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These third parties may have independent privacy policies and data collection practices.

APEX CPR is not responsible for the privacy practices or content of websites and services that we do not control.

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We encourage visitors to review the privacy policies of third-party services before submitting personal information.

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9. Children's Privacy

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Our website and training services may be accessed by parents, guardians, students, and individuals interested in CPR and safety education.

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We do not knowingly collect personal information directly from children under 13 through our website without any consent required by applicable law.

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When registration for a minor requires information from a parent or legal guardian, that information should be provided through an appropriate authorized registration process.

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If you believe a child has submitted personal information improperly, please contact us so we can review the situation and take appropriate action.

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10. Email, Text Messages, and Communications

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When you register for a course or contact APEX CPR, we may communicate with you by email, telephone, or text message regarding:

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• Registration confirmations

• Class reminders and scheduling changes

• Certification information

• Payment or transaction updates

• Customer service inquiries

• Training and certification renewal opportunities

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Promotional communications will be sent in accordance with applicable consent and marketing requirements.

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You may opt out of promotional emails using an available unsubscribe link or by contacting us directly.

You may also request to stop promotional text communications by following the instructions in the message or contacting APEX CPR.

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Certain non-promotional communications may still be necessary to administer an existing registration or training service.

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11. Changes to This Privacy Policy

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APEX CPR may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, technology, or applicable laws.

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When changes are made, the revised policy will be posted on this page with an updated effective date.

We encourage visitors to review this page periodically.

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12. Contact APEX CPR

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If you have questions about this Privacy Policy, how your personal information is handled, or would like to submit a privacy-related request, please contact:

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APEX CPR, LLC

2950 Buskirk Ave, Suite 290
Walnut Creek, CA 94597

Phone: (925) 238-3750
Email: info@apex-cpr.com
Website: www.apex-cpr.com

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APEX CPR proudly provides CPR, AED, First Aid, BLS, ACLS, PALS, and healthcare certification training throughout Walnut Creek, Contra Costa County, Alameda County, and the greater San Francisco Bay Area.